Gone are the days when businesses are inclined to use the traditional methods of marketing such TV, radio and newspaper advertising, direct mail marketing and outdoor marketing. Businesses today run their own websites or blogs because it can better reach their audience, hence, this has become the most preferred by businesses or individuals. And this is the very core service of On-page SEO.
On-page SEO is one of the many methods done in digital marketing. The practice of optimizing a webpage for this rank higher and improve traffic in search engine ranking is what On-page SEO is all about. On-page refers not only to the content of the page but also to the webpage’s HTML source code (such as header, title, and meta) which can be optimized accordingly. Further, it is also a must that the website has a high level of proficiency, reliability and dependability.
Like any other techniques in both traditional and digital marketing, there had been much changes on how On-page SEO is being done. It is because, this method needs to keep up with innovations and developments in both technology and business today.
On-page SEO is significant because it aids the various search engines to fully recognize a certain website and its content. It can also helpful because it identifies whether a specific website or content is relevant to the query of the searcher. With the developments of search engines, there is a bigger emphasis on the relevance rather than focusing only on the website and its content as a whole.
In addition, on-page SEO cannot be set aside because it is more manageable to control the optimization of a component compared to off-page SEO which is consist of external signals like back links.
Although backlinks seem to be still powerful as far as Google signal ranking is concerned, this can be misleading at times. As they say, one can have the best backlink but if the page is not optimized, then, it can be useless if ranking up for traffic is the main objective.
Here are some tips on how to have a page by page optimization through on-page SEO:
It is ideal to have the keyword in the title of the page. When the keyword is at the beginning of the title, it is much better. However, it is very important that the title is logical and the keyword is being used as natural as possible.
While it is true that meta description does not really affect the ranking of the page, the click-through rate (CTR) can increase if it is well-written and compelling. In the long run, this can have an effect on the ranking.
When it comes to URLs for a new entry or page, the target keyword should always be considered. Always keep URLs short but focused on the keyword for the searcher’s easy reference.
It is best to use the focus keyword in the filename of the image and all its details.
the first paragraph of the entry or post should always have the keyword. Search Engines, including Google looked into this and is deemed to be a factor when it comes to ranking.
There are so many practices used in on-page SEO and in reality, various clients may feel overwhelmed with the so much information available. And (insert digital agency name/link) can specifically be of service to improve a business’ on-page SEO depending on what the marketing needs are.
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